The theme of this year’s conference, BE THE CHANGE, challenges both speakers and attendees, men and women, to redefine leadership in a way that embraces all genders, sexual preferences, ethnicities, ranks, etc.

Why This Conference?

Changing times ask for new narratives for the future. The world is facing unprecedented complex challenges, while decisions keep on been made by homogeneous groups. Now is the time to change the narrative of leadership as well.

It is time to create a new definition of leadership that allows for everyone, men and women, to bring 100% of themselves to the table and leverage their unique strengths, to make better business decisions and build a more balanced society.

LEAN IN | Netherlands wants to be a catalyst for this urgently needed change, therefore we are bringing together an impressive set of thought leaders, companies, scientists and government to reshape the future of leadership in NL and thereby building a more balanced society.

We challenge you and all leaders from all backgrounds to come and redefine with us the meaning of leadership.


Main topics that will be discussed during this conference:

  • Inclusive leadership & cognitive diversity

  • Business cases for sustainability

  • 360 degrees perspective on the future of business

  • Redefinition of the value equation

  • The science of new leadership: its hard figures


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Former Google X COO business officer, best-selling author of Solve for Happy and founder of One Billion Happy

Mo has an impressive career in Tech, having worked for IBM, Microsoft and Google, which he helped expand in more than 50 markets across Middle East, Africa and Eastern Europe. Later at Google he served as chief business officer for Google [x], the cutting edge technology part of Google, in charge of “moonshot” projects like self-driving cars.Alongside his career, Mo remained a serial entrepreneur, served as a board member in several technology, health and fitness and consumer goods companies, mentors tenths of start-ups and In 2019, he co-founded “Today UK”, an ambitious startup that aims to reinvent retail in order to reduce environmental impact. 

Mo Gawdat is also the author of “Solve for Happy: Engineer Your Path to Joy” (2017): Through his 12 year research on the topic of happiness, he created an algorithm and a repeatable well engineered model to reach a state of uninterrupted happiness regardless of the circumstances of life. Mo’s happiness model proved highly effective and sadly in 2014 was put to the ultimate test when Mo lost his son Ali to preventable medical error during a simple surgical procedure. 

Solve for Happy is the pillar for a mission Mo has committed to as his personal moonshot, a mission to deliver his happiness message to one billion people around the world (#onebillionhappy). 


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Best selling author, member of the advisory board of Aegon, global voice for G20 and G7 and a real change-maker

Operating at the highest level with ministers and presidents, Marga is a global voice for G20, G7 Climate Change and if Cop 23; an award winning author and a regular contributor to The Huffington Post and other prestigious media. 

She is a non executive director for various, international companies; after a successful CEO, executive career, as well as a sought-after boardroom advisor. As the most appreciated speaker on sustainable business and capital and a multiple awarded author, she is considered one of the most influential thought leaders leading the way in the transition towards a sustainable world. 

Her latest book “The Trillion-Dollar Shift” was featured by Fortune magazine as top 3 for CEOs who want to change the world on September 2019. Marga will delight the audience with an open topic on “the business case of sustainability”.

Ranked by Thinkers 50 as one of the top 30 new management thinkers in the world Awarded gold medal for both bestseller books The Trillion Dollar Shift & New Economy Business and Best speaker on sustainable business and capital. 



Founder of Impact Hub

Tatiana Glad is an entrepreneur, sustainability practitioner and change strategist working across sectors and cultures with a focus on impact entrepreneurship, urban innovation, sustainable business and the next generation.

Tatiana will share with the audience the value of entrepreneurship and examples of how entrepreneurs and corporates can work together.

She is co-founder and director of Impact Hub Amsterdam, co-founder of Waterlution, supervisory group chair emeritus of AIESEC International and on the Board of Elos Foundation. With an MSc in Responsible Business Practice, Tatiana sees enterprise as a vehicle for social change. Tatiana is Canadian, based in Amsterdam.

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Idealist & director of Emancipator 

Topic: Be the hu/man you wish to see in the world -> ’Inclusive leadership transforming society’

Jens van Tricht is an international strategical advisor, consultant and trainer on men and gender justice. He is founder and director of Emancipator, the Dutch organization for men and gender justice and co-coordinator of the European MenEngage Alliance.

According to Van Tricht, transforming dominant images of masculinity and allowing men to become more human is of utmost interest for both men and women, for children, and for the world at large.

In 2018 he published his book " WAAROM FEMINISME GOED IS VOOR MANNEN" [Why Feminism is Good For Men]


Femke Helgers

Femke Helgers

WORKSHOP 2: PwC presents Linda Midgley and Femke Helgers
Topic: How to integrate the SDGs in everyday business.

Linda Midgley

Linda Midgley

What will you get in the workshop:

“ You have decided to take the plunge: you are going to implement the Sustainable Development Goals (SDGs) in your organization. But where do you start? And how? In order for the SDGs to actually play a role in everyday business, leadership needs to set employees in motion. That means that they not only want to contribute to achieving the goals, but also know how they can do this.

In this session you learn, among other things, about the possibilities to show people the urgency of the SDGs. It will also provide you with the  tools for translating the goals into ambitions, targets, indicators and actions..

Linda Midgley is Price Waterhouse Cooper’s leading expert on the SDGs and SDG reporting, helping organizations measure and report on their impact on the SDGs. She helped GRI and UN Global Compact to translate the SDGs into concrete actions for business and other organizations. Linda regularly gives workshops and speeches on the SDGs to audiences around the globe.

Femke Helgers helps organizations to improve their strategy execution and make a positive impact. She does this by integrating the Sustainable Development Goals (SDGs) in corporate strategy and defining indicators to measure impact and progress. By being involved in the board of OneWorld & SEE Network she wants to accelerate and increase the movement towards a more sustainable world.

In addition to listening to our inspiring speakers, attendees will benefit from a packed program that will send them home with a practical toolbox of concrete actions they can make to be the change as of day one, whether they're the CEO of a multinational corporation or an intern at an NGO.

  • A day-long inspirational and action-driven program

  • Though-provoking Panel discussions

  • Hands-on workshops




  • 20% discount on the ticket price

  • Access to the Lean IN |NL conference ‘19

  • Full day action-driven program with a top-notch lineup of speakers and workshops

  • Delicious lunch, unlimited coffee, tea, water, etc and a ‘gezellige' Heineken borrel to close the day

  • Our exclusive app, to follow the event, signup to workshops and network with all attendees

  • A generous goodie bag with books to be signed by our speakers


  • Access to the Lean IN |NL conference ‘19

  • Full day action-driven program with a top-notch lineup of speakers and workshops

  • Delicious lunch, unlimited coffee, tea, water, etc and a ‘gezellige' Heineken borrel to close the day

  • Our exclusive app, to follow the event, signup to workshops and network with all attendees

  • A generous goodie bag with books to be signed by our speakers


  • All the perks of the regular ticket + access to the round table of partners, which entails:

  • Joining 10 corporate partners of diverse industries, to access best practices and what latest research recommends, to drive real action for real change. Session introduced by Wieteke Graven, leader of McKinsey parity report 2018

  • Pre-work to diagnose your companies status, led by Moonshot D&I consultancy

  • Specific advise for your company on how to move forward with concrete action steps from day one

  • Quarterly meetings to follow up on these actions for one year



A detailed agenda will be announced soon here!

9:00 Registration

10:00 Kick-Off by Heineken & Lean In

10:15 Key Note Speakers: Marga Hoek & Mo Gawdat

12:00 Lunch (included)

12:45 Workshops by Jens van Tricht and PwC (and the Round Table for the partners)

14:15 Break

14:30 Key Note Speakers: Tatiana Glad (Founder of Impact Hub) & Speaker TBC

15:45 Break

16:00 Panel: Be The Change, Literally!
(with the participation of the government, academia, business and investment world)

17:00 Closing remarks

17:30 Networking & Drinks

Extra program

Sebastian Gray

DJ Sebastian Gray

Entertainment will be provided by DJ Sebastian Gray


The conference is made possible by Heineken and in partnership with ABN AMRO, among other companies who work hard to create diverse and inclusive workforces and are excited to be involved on 22 November, 2019.



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Don’t miss out! Buy your tickets now!